Jan Withers, President of Mothers Against Drunk Driving(MADD), challenges innovators to utilize open government data to create compelling infographics about the impact of drunk driving for use in MADD’s upcoming “Tie One On for Safety” national media campaign.
Drunk driving is the most frequently committed violent crime in the United States, killing 10,228 in 2010 and injuring about 345,000 more. Mothers Against Drunk Driving is working to eliminate this violent crime and works to raise awareness of this issue around the end of the year when drunk driving is, sadly, more common. We do this primarily through our Tie One on for Safety public awareness program.
This year, we want you to provide an interesting, engaging, and compelling look at government drunk driving statistics in support of the program. The winner of this Challenge will be publicly recognized along with their infographic in MADD’s national Tie One on for Safety press release, issued in November 2012.
Video via whitehouse.gov