When it comes to analyzing your ROI, the rule of thumb is often that the less you have to put up in the beginning, the easier it is to get a good return. When it comes to the ROI for infographics, the investment you have to put into it in the beginning is usually quite low in contrast to the return you can get.
Infographics and the Internet
One great thing about the Internet is that the investment you put into many Internet projects in the beginning is usually extremely low compared to what would go into a startup business in the old days. In the days before the Internet, you would need to pay for the following things yourself just to get a business running.
- Property (rent, water, heat, electricity and so on)
- Property Taxes
Now it’s possible to get around many of these expenses by working from home, using collaboration with others, and taking advantage of the nature of the Internet to send your infographics far and wide for you. It’s something of a mutual benefit between readers and businessmen. Readers get free entertainment and edification, and the marketer will get free advertising as a reward for doing a good enough job at making people want to spread the word around. Gone are the days where you would have to go door to door handing out fliers about your company. The Internet can handle this now even locally, and an infographic about the effectiveness of a business is as clear a message to people as any sales pitch from older times.
The point of all this is that the initial investment you put into infographics, even if you use marketing company to help you, is usually microscopic compared to the possibility for what you can get back. A good infographic that people appreciate will be spread far and wide throughout the Internet on a variety of different mediums This just goes to show how the ROI for any Internet enterprise has possibilities that far outstrip what was normally possible It’s hard to even calculate the worth of a graphic that puts your company’s names in the thoughts of millions of people in association with your particular topic of interest. This is because interest on the Internet is a very flexible commodity
One important question to ask is just what sort of return you’ve received on your created graphics. If you spent mostly time on the graphics then any reasonable amount of traffic you get from the graphic can be counted as a substantial victory and an ROI well worth the initial effort. You can measure this in several ways including the following.
- Brand Experience
- Social Sharing Outreach
- Average Time of Perusal on Page
Any of these can show you what your investment has yielded, and it often is to show those who purchase advertising exactly how their message is being put across to the public. But now you have more power to affect your consumers directly than ever before due to the influence of interactive infographics that bring consumers right into your world.