The digital revolution has transformed marketing. With the changing buyer, budget pressures, new social channels, and content, marketers have to do more with less. And marketing automation has become the new must-have technology to help marketers increase their reach. Now marketers can nurture leads until they are ready to buy, send only the hottest leads to sales, and deliver results to the executive team. So what does that mean for the marketing agency? As an agency, you must look towards the new frontier. As marketing changes, agencies have to adapt too. They must be digitally focused and demonstrate ROI. Plus, agencies have to help their customers have a consistent presence across so many channels. And to do that, an understanding of technology is a must.
The agency of the future will use marketing automation as a competitive differentiator, because technology will continue to have a greater impact on marketers. So embrace this new technology and help your customers evolve to new heights!
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