The Paradox of Choice says that many customers want two things at the same time: to have as many options as possible, but at the same time being able to make their decision as easy as possible. It may come as no surprise that there is a science behind the way we choose the items we buy. Advertisers and marketers spend a great deal of time and resources figuring out who they should target. That’s why bestpsychologydegrees.org created this infographic to show the science behind our decision making process as well as some case studies to back it up. Check it out.