If there is one game that is proof of the money that can be earned in the mobile gaming industry its, Candy Crush Saga. This puzzle game has earned millions for KING, the company behind the game, and continues to do so till date. The ‘Curious Case of Candy Crush Saga’ is not interesting because the game earns a lot of money, but because it’s a ‘free for download’ game that earns so much money. What is the success formula it subscribes to, why does an average user who downloads this game for free ends up spending money on it? What makes Candy Crush Saga tick?
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