Wednesday , 2 September 2015
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Infographic: I Saw Mommy Googling Santa Claus

For many pundits and retailers, 2012 has been the Year of Showrooming – a terrifying specter for retail brands. And there’s good reason to be alarmed: 56 percent of consumers will do some holiday showrooming this year, and more than a fourth of them say they will likely make their purchases online, while standing in a store.

We’ve gathered a wealth of data relative to this year’s holiday retailing season, specifically as it pertains to online and mobile behaviors, and you’ll find that data in this infographic. In the spirit of giving, we encourage you to use the embed code to pass it along to your friends, colleagues and readers.

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Infographic: I Saw Mommy Googling Santa Claus

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  1. The way you write your content is so cool. I like how everything is broken down on the board and the explanation of it all. I love this site!!!!

  2. I love the idea of “showrooming.” Pictures of products online don’t always reflect how they are in reality so I’d want to see them in person and then find the best price online and buy them online. I’m always looking for a bargain and it’s so much more convenient.

  3. i am glad sales are increasing this year!

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