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Heineken: Take On The Challenge To Recreate Beer

Participate in the Ideas Brewery 60+ Challenge to recreate beer, the packaging and the serve to better fit the lifestyles and needs of the 60+ generation.

This challenge is open to all residents of: Australia, Austria, Belgium, Brazil, Canada (excl. Yukon & Quebec), China, Czech Republic, Finland, Germany, Greece, India, Ireland, Israel, Italy, Japan, Mexico, Poland, Portugal, Netherlands, Singapore, Spain, UK & US (excl. California).

Submissions for Heinekens Ideas Brewery are open until June 27. For more information please visit: www.ideasbrewery.com


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  1. my bf is a big beer drinker. i’ll share this with him!

  2. I would love to win this contest! Time to put on my thinking cap! Think, think, think!!

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