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Infographic: The Psychology of Cults and Marketing

The term “cult” probably doesn’t conjure up a good image for most people. You’re likely not thinking of Apple or Harley Davidson when you consider what constitutes a cult, but you may be surprised to learn just how much cults and these brands (and many others) have in common; at least in terms of the psychology behind the way they market and recruit. For example, cult brands communicate with the market in unusually scarce, deliberate and target marketing, PR, and promotions, adding mystique to the brand and rewarding those on the inside. From members only groups to rituals performed, this infographic brought to you by Christiandegrees.net, shows you just how similar they are. Check it out:


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