According to evidence from the Australian Society of Plastic Surgeons, one in ten cosmetic procedures are performed on men. Baby boomer men are now turning to Brotox, a common injectable treatment, to rejuvenate their weathered faces from working in the harsh Australian sun. These types of procedures augmented 50 per cent in Australia in the past five years. We have beaten the USA’s market for growth; there was only a minor 5 per cent increase seen in the USA.
Interestingly, a Merz Aesthetics and Costhetics survey has found that Australians feel more confident towards facial injectables than most Europeans. Moreover, many men believed that Brotox allowed them to have more fun and that it made them more confident in their sex lives. Brotox can also be used for non-cosmetic treatments as well. Injections have been clinically proven to treat chronic migraines and abnormal eyelid spasms.
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