Infographics are the coolest development in content marketing. Around the world, thousands of businesses are investing in beautiful, informative graphics that tell a story about their niche. If your business would benefit from the extra publicity, an infographic is a sure-fire way to generate interest and promote your brand as an authority figure. Creating infographics can be a little daunting: you’d ordinarily have to hire a content writer, a graphic designer and a fact-checker to complete the process. But thanks to innovative cloud design tools, you can start creating infographics yourself – and often, it’s free. All you need are the statistics and datasets you’ll draw on to build your creation.
Building an Infographic Online
All of the tools in this article run in any web browser, so they’re accessible to everyone. No matter what your marketing budget, you can give it a try – all you need is a little time for learning.
Piktochart – http://piktochart.com
Piktochart promises to help you create attractive infographics in three steps, although the results arguably take quite a long time to put together. The themes are very attractive, but consider the fact that some marketers will have used them already, so your content is unlikely to look totally original; eagle-eyed users could pick it out as a copy of someone else’s style. Users can access seven themes free of charge, but you’ll have to pay to get the full suite. If you use infographics often, Piktochart could become an essential part of your marketing job, but the free version isn’t much use for real marketing projects.
Easelly – http://www.easel.ly/
The cleverly-titled Easelly is another infographic tool in the cloud. It has a drag and drop theme designer and a minimal website; in order to learn what it does, you’ll have to try it out; the help is embedded into the application. Easelly is capable of some stunning results, but the lack of information could be off-putting for marketing professionals. Not everyone has time to play around with a tool before deciding whether to adopt it. In addition, the reliance on drag and drop means there’s less chance for genuine experimentation.
Visually – http://create.visual.ly/
Another .ly domain name, and another great concept. Visually is a website that takes orders from marketers and creates infographics to order, pairing graphic designers with assignments. To see the service in action, you can order an infographic based on your site’s analytics, and it’s totally free. Visually is a great resource if you don’t have the skill to design an infographic for your content marketing assignment, and you’ll also have the peace of mind of knowing every single piece you order is bespoke.
Is It Worth Marketing With Infographics?
The services we’ve covered prove that infographics are a growing area for marketers, and sooner or later you’ll probably be asked to create one for a client. If you’re aware of ways to do this efficiently and affordably, you’ll be an asset to the team. Providing you invest time in the quality and accuracy of your infographic, there’s no reason why your client shouldn’t reap the rewards.