How ‘Kony 2012′ Went Viral

KONY 2012 is a film created by Invisible Children, Inc. to promote the organization’s mission to bring attention to Ugandan war criminal Joseph Kony’s alleged crimes. Invisible Children, Inc. hopes that by spreading the story of victims of Kony, he will be captured and punished for his actions. While Kony is still considered the head of the LRA, a guerilla group in Uganda, and was indicted for war crimes at the Hague, he has evaded capture. Some are unsure if he’s even still alive.

The KONY 2012 film was released March 5, 2012, with an initial goal of 500,000 shares. Nobody could have imagined the reaction and backlash the film created.

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