Recapture Your Customers Through More Valuable Real Estate as Facebook Exchange Ads Come to the News Feed When Facebook launched their unique Facebook Exchange (FBX) ads in June 2012, the company was extremely excited to introduce this new real-time ad auction platform to advertisers, which was a brand new approach for them. Facebook Exchange is a real-time bidding ad system that utilizes data collected from consumers’ behavior outside of Facebook, including visits to third-party websites and cookies in order to show those consumers dynamic ads when they return to Facebook. Until recently, these real-time bid ads would appear only along Facebook’s right-side rail. Fortunately, this FBX retargeting has been wildly successful and generated outstanding results for advertisers. Now, this success has led Facebook to up the ante and open up ad space in the prime real estate of the News Feed. New results revealed in MDG Advertising’s fact-packed infographic highlight the performance of FBX ads for retargeting. It shows how the front-and-center News Feed placement has literally and lucratively paid off for advertisers. To see how Facebook News Feed ads are achieving better reach and return, check out the results in graphic detail.
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