If you’re thinking of using social media to improve your business then it is vital you choose the correct social media networks to have a presence on. The current top 3 social media networks are as follows; in third place Twitter *clap*, in second place it’s YouTube *clap* *clap* and finally the winner is Facebook *clap* *clap* *clap*.
Each of these networks have their own pro’s and con’s, but of course the best and biggest is Facebook and for a reason. It can pretty much do what both YouTube and Twitter can do but with more diverse if not better results, with the ability to upload videos and not having a restricted word count. With a bigger user base as well, Facebook has become the first port of call for most business wishing to have a social media presence and with 23% of users checking their Facebook more than 5 times a day, it is very likely that you will get your business page seen or mentioned.
However it is important to note that both YouTube and Twitter have perks that Facebook does not; Having a Twitter account for example makes it much easier engage with customers and you can answer specific questions or queries there and straight to the person asking, and with only 140 characters to use you are rarely caught up in bureaucratic waffle. YouTube on the other hand allows you to upload as many videos as you want, often better quality than Facebook’s, as well as starting your own channel to get your brands noticed. Overall though for me it has to be Facebook to get your online media journey started.
For further information, have a look at the infographic
Social media facts Twistforum