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Tag Archives: growth

Complete Guide to Facebook Ad Targeting

Facebook Ad Targeting

Many advertisers who don’t understand Facebook’s ad targeting options don’t properly target their ads. Because most advertisers only use one or a few of Facebook’s most common and thus most competitive targeting options, advertisers fail to reach the right audience and consequently squander their budgets. To help advertisers strengthen their ad targeting, AdvertiseMint, a Facebook advertising agency, released its “A …

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Behavioral Intelligence vs. Traditional Segmentation

Behavioral Intelligence vs. Traditional Segmentation

What users are doing your app is a much better way to determine meaningful segments than demographic, geographic, technographic or psychographic segmentation alone. Marketers who try to reach their audience solely on demographics risk missing more than 70% of potential mobile shoppers – Mobile search & video behavior analysis, Millward Brown Digital, U.S., January-June 2015 Relying on demographic, geographic, technographic …

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