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Tag Archives: Inbound Marketing

Inbound Marketing Rising: The Dawn of Marketing You Won’t Hate

The Rise of Inbound Marketing

Media buyers have felt the dramatic shift in lead generation and advertising with the advent of the Internet. Google’s popularity lies in understanding psychology of a potential buyer. Search engines, for example, capture a buyer in the moment of needing something and direct them to exactly what they want. While outbound marketing works to increase brand awareness it can be …

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The Inbound Marketing Explosion

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Marketing used to be about paying for your audience’s attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. Inbound marketing encompasses a number of tactics that attract customers by offering them useful, relevant information. Using inbound marketing, you can zero in on customers who are eager to …

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