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Tag Archives: social media marketing

Complete Guide to Facebook Ad Targeting

Facebook Ad Targeting

Many advertisers who don’t understand Facebook’s ad targeting options don’t properly target their ads. Because most advertisers only use one or a few of Facebook’s most common and thus most competitive targeting options, advertisers fail to reach the right audience and consequently squander their budgets. To help advertisers strengthen their ad targeting, AdvertiseMint, a Facebook advertising agency, released its “A …

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Inbound Marketing Rising: The Dawn of Marketing You Won’t Hate

The Rise of Inbound Marketing

Media buyers have felt the dramatic shift in lead generation and advertising with the advent of the Internet. Google’s popularity lies in understanding psychology of a potential buyer. Search engines, for example, capture a buyer in the moment of needing something and direct them to exactly what they want. While outbound marketing works to increase brand awareness it can be …

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How to win at social media management

Social media management (SMM) tools improve the social efforts for 95 percent of users. That is just one of the findings from a report published last month: Social media management: Tools, tactics … and how to win, and highlighted in a new infographic. via venturebeat.com

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