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Color increases brand recognition by 80%

Understanding color meanings (both positive and negative), and how they relate to your target audience (age, class, gender) will help you create a stronger brand palette. Take a look at the following infographic on color theory. Do the colors you use for your brand work for your target?

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3 comments

  1. Hi

    I am currently studying Graphic Design, and am keen to go into branding. Your information is very easy to read and quite informative. Is there a possibility to request for high-res version to download and use it as a guide/resource.

    Thank you

    Glenn

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