In order to better understand what our customers are looking for when buying a used car, we’re constantly evaluating the AA site, and how our users interact with it. This enables us to identify trends within the used car industry, as well as ensuring the best possible experience for our visitors.
One trend which we spotted was that there were more searches for 4×4 in the South West of London than in actual rural areas such as Northumberland, Derbyshire and Devon. We thought this was quite amusing and wanted to share the data to back up the popular notion of the “Chelsea Tractor”.
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