Video content is one of the most important tools for businesses looking to thrive in 2022 and beyond. Videos work remarkably well to foster engagement, improve return on investment, and attract more customers to your business.
Video marketing statistics from Wyzowl reveal that in 2020, 89% of video marketers noted that video content provided them with the highest ROI of any marketing method. A further 80% of respondents noted videos boosted their sales. 83% found that videos assisted them in generating leads. 87% stated that video media increased traffic to their websites significantly.
Video is the preferred content type of the modern consumer on mobile, desktop computer and TV, and for good reason. In a Hubspot survey of over 3,000 consumers, 53% noted that they would like to see more video content in the future as they found it the most engaging. Additionally, 54% of the consumers were eager to see a greater number of videos from their favorite brands and businesses.
So, how does a business go about making professional video content for their brands?
You will need a top quality video maker tool or program to achieve the results you are looking for. A boring, low quality or badly edited video can hurt your brand’s image and potentially drive customers and leads away. In contrast, the right video maker will ensure that you can make polished video content that truly reflects your brand and its mission.
Read on to discover the 5 best, most stress-free promotional video making tools for 2022 and give your business the boost it needs.
Why Promotional Videos are Important
Technology has advanced rapidly over the past few years, and internet speeds have increased dramatically too. These factors have converged in a way that has made video media present in our everyday lives, no matter which part of the world we live in. Video has become the media of choice for many people. It’s especially popular amongst younger consumers from the Millennial and Generation Z age groups. They spend significant amounts of time watching videos online.
Videos now play a crucial role in the decision-making processes of modern consumers. They provide a visual and auditory experience that stimulates potential customers while relaying significantly more information to them than a static image or text post could. Brands throughout the world are using videos to demonstrate new products and their benefits. These Brands show off exciting features, and teach their customers how to use their products for the best results. They are also using promo videos to add an authentic and personal touch to their marketing media. While portraying a clearer and more tangible brand identity and persona.
How to Make Branded Promotional Videos
Making promotional videos for your business and brand is easy enough when you have the right tools at hand. But regardless of which software you choose to use, it’s important to follow a few basic steps to create effective videos that boost your ROI.
First, identify the goal you are looking to achieve with your promotional video. Are you looking to provide guidance and instructions, promote a new product, or foster a connection with your audience and tell them more about your brand? Decide on the direction in which you’d like to take your video according to these key goals.
Next, set the tone for your video. Should it be friendly and amicable or professional and ambitious in tone? Are you looking to convince people of your business’s skills and abilities, or do you want to create emotional connections between your brand and your target audiences?
Once you have a tone in mind, it’s time to decide on a length for your video. Videos intended for platforms like YouTube should be longer than those intended for social media platforms, which usually last a few minutes or even seconds. Choose a video style that suits your brand’s identity and goals as well.
Use the information you have to start filling out the details of your video. Are there any color schemes, visual elements, logos or story lines that you need to incorporate? Which age demographics are you targeting, and which video styles do they prefer? You should consider these factors in mind when writing the script for your video to ensure that it resonates with its intended audience.
The last step is to use all of these details to create your promotional marketing video on one of the best promo video creation platforms available. Most of these platforms offer a wealth of different tools, features, templates, fonts and more. All of these features and tools will help you to customize your videos to the needs and preferences of your audience.
The 5 Best Promotional Video Creation Platforms in 2022
Animoto is one of the easiest video makers on the market to use. It is favored by businesses across the globe as a result. This program can create a wide range of video types, including custom-made promotional videos for your company or brand. Animoto is popular because of its extensive library of stock photos, video clips, images, music clips, templates and fonts, all of which you can tailor to your needs and identity of your brand.
This program has a number of other interesting features that make it a popular choice among video marketers. It has a simple drag and drop video maker with which you can put together professional video content in minutes. It allows you to choose storyboard templates, upload your own video footage, personalize the footage, add music, images and special effects from the built-in library, and produce your new videos with ease. Once complete, you can share your Animoto videos to various social media platforms with just a single click.
Animoto is suitable for small businesses due to its cost effectiveness. Moreover, it offers a free version. That allows you to check out all of its core features at no cost before you invest in the premium version. Even the Professional plan is priced at a reasonable $33 per month. Ensuring that you can make branded promotional videos while adhering to even the strictest of video marketing budgets.
Promo is a service that has been specifically designed for use by video content marketers. It’s geared towards businesses that are looking to make promotional videos, social media ads, and other marketing collateral. Promo.com offers you all the tools and features you need to create engaging videos. Videos that will enhance your business without adding stress to your marketing efforts.
The service includes over 2,500 unique templates categorized according to their purposes. You can browse categories by function and even sector. Including retail, education and more, to find the exact templates you need.
Promo also allows you to make various different types of videos. This includes social media videos, product videos, explainer videos, and standout video advertisements. It even allows you to choose from over 23 million HD video clips and images from Shutterstock, Getty and other popular media partners, all in one convenient location. The fact that Promo is an online platform means that it’s designed to deliver online marketing results.
Promo offers a range of different monthly or annual pricing plans. Businesses that choose the annual pricing structure will receive two months of use for free. The plans offer varying numbers of premium clips and images that you can use per month. Along with features like watermarking and multiple brand management.
Promo offers a free trial, allowing you to test out its basic range of features, templates and stock media before you invest in the full service.
Animated promotional videos have become some of the most popular marketing tools around. Especially for eCommerce businesses and online service providers. If you’re interested in making animated promo videos for your brand, Vyond offers everything you need to do so. The service can create a wide range of promotional media for your business, including how-to and explainer videos, marketing videos, tutorials and doodle videos, and product reveals.
Vyond boasts a wide range of templates that make it simple to create promo videos in minutes. All of these templates and tools are available through the user-friendly video making dashboard for added ease of use. The service’s animation features even offer bonuses like realistic lip-syncing for animated characters that make your videos as professional and polished as possible.
Vyond is available at a starting price of $89 per month, which gives you access to most of the service’s video-making tools and features.
Powtoon is another extremely popular video making platform that specializes in helping users to create captivating explainer videos. The service works best for explainer videos that share your brand’s story and create meaningful connections with your target audiences. Explainer videos are ideal for promoting your brand’s products and services in a practical way that adds value to your consumers’ experiences.
The Powtoon dashboard is very simple to use, even for beginners. Users can choose from a wide range of templates in the Marketing category, which lay the foundations for video adverts, explainer videos and product videos. Once the template is selected, you can adjust it, upload your own footage and media from the library, save your videos, and download them in MP4 format. Powtoon allows you to create videos in full HD quality across all of its paid plans, ensuring consistent quality regardless of your video marketing budget.
This service offers a free plan that gives you limited access to its features. But bear in mind that all videos get branded with the Powtoon logo.
Powtoon’s paid plans start from an affordable $19 per month. If you would like access to its full library of templates and features, you can purchase the Pro+ plan for $59 per month.
Headliner allows businesses of all types to create expert marketing videos with ease. The service enables you to create video media for your target audiences by uploading your own videos, adding your assets from its library, and editing your video. Thereafter, you can publish, download and share it with just a few clicks.
If you want to create longer videos for platforms like Facebook and YouTube, Headliner should be your go-to platform. It allows you to create up to 120 minutes (2 hours) of high quality video footage. While automatically transcribing video and audio for you at the same time. YouTube video transcriptions are an extremely valuable asset. They help to increase engagement and grow your following by making your content more accessible.
Additionally, Headliner’s video media is extremely engaging. It uses wave-forms that encourage users to turn on their audio and listen to what your brand has to say. This is a key step in creating engagement and connections with viewers and leads. This will improve your ROI while allowing you to keep to your marketing budget.
You can use Headliner for free, long-term, without any restrictions. If you would like to check out the paid plan, it starts from as little as $12.95 per month and gives you complete access to all of the service’s features and tools. Headliner is one of the most cost-effective promo video makers on this list, which makes it perfect for startups and small businesses, as well as larger companies on a tight budget.
The Wrap Up
A high quality promotional video serves a number of key purposes for your brand.
Firstly, it acts as a medium that builds interest in your brand, products, services, and marketing events to boost engagement with your platforms. Plus, it gives consumers a clear picture of your products, their functions, and how they can be used most effectively.
Remember, the best promotional videos always end in visual calls to action that prompt viewers to take action and explore your offerings further. Experts also recommend using a few different promo video makers to keep your content diverse, fresh, and exciting. Making effective promo videos is easier than ever thanks to the many video creation tools available today. Modern marketers no longer need teams of video designers and editors to create video content that packs a punch. In most cases, you can create memorable and informative promo videos for as little as $50 per month or less.