The Recycling Process: What Happens After You Sort Your Trash?

What actually happens when you recycle? The process is actually much more involved that you may initially think, as shown in this new visual guide from the team at OBerk. When it comes to recycling, there are two common recycling processes. The first is single-stream recycling, and the second is dual-stream recycling. In the United … Read more

Influence Networks Across Industries

Alumni are known for their powerful influence in the elite circles of countless industries and markets. 98% of Fortune 500 companies have an alumni program in some capacity. Alumni networks promote more funding, more investments, and a more positive brand sentiment. In the collegiate and university world this influence is similarly prominent. College alumni networks … Read more

Keeping an Eye on Growing Supplement Industry

Learn the supplement industry inside and out as its nutritional complexity deepens! Now pioneered by field experts, the growing vitamin industry is being shaped by these minds. Supplements of all kinds take center stage with 60% of the worldwide population who take vitamins daily.  The overwhelming growth of the supplement industry is projected to continue … Read more

How Color Psychology Affects Your Marketing

Color is an often overlooked tool in marketing, and it’s more powerful than you think. The correct usage of color can enhance mood, increase memory, and boost attention span. Warm, bright colors like red, yellow, and orange increase heart rate, boost metabolism, and increase circulation. These warm colors are used more often when marketing food … Read more