How do you play an important role in your customer’s story? Know your brand’s archetype and use it to connect with people. Is your brand a magician like Disney? Or a jester like Old Spice? A hero like GoPro or an outlaw like Harvey Davidson? Knowing what archetype best suits your brand can build stronger bonds with your customers and create a story that resonates through the ages. Sol Marketing knows brands. Become a hero in your own brand’s story today.