Increase brand recognition: Color increases brand recognition by 80%

Color increases brand recognition by 80%. But what does color mean? Understanding colors and how they relate to your target audience (age, class, gender) will help you create a stronger brand palette. All colors fit into three categories; cool, warm, and neutral. While you can select all your colors from the same group, it is … Read more

Types of Fats: the Good, the Bad and the Ugly

Let’s take a look at the various types of fats, their effect on our body, and their sources. Adults should get 20% to 35% of their calories from fat, according to the Dietary Guidelines for Americans. Many of us cut the science behind fats and replace it with refined carbohydrates, so we miss out on … Read more