Social Media Trends: Live Streaming

One of the hottest topics among today’s marketers is live videos. Currently, more businesses start to experiment with live streaming which can build a higher level of connection with their audience. Why?Simply, online consumers have reached a threshold by continuously going through repeated content that is just eye-catchy but has no unique content in it.If … Read more

Launch your mobile app in any language and increase downloads

App localization refers to the process of adapting an app to meet the language, cultural, and other specific requirements of a target market. By localizing an app, businesses can increase its visibility, user engagement, and downloads, as well as improve the overall user experience.Localizing an app is crucial for businesses looking to reach a global … Read more

How Color Psychology Affects Your Marketing

Color is an often overlooked tool in marketing, and it’s more powerful than you think. The correct usage of color can enhance mood, increase memory, and boost attention span. Warm, bright colors like red, yellow, and orange increase heart rate, boost metabolism, and increase circulation. These warm colors are used more often when marketing food … Read more

7 Ways to Write Effective Headlines for Blog Posts

7 ways to write effective headlines for blog posts. Whenever you write articles for your blog you get stuck looking for ways to write headlines, it’s a classic. This is because the title has multiple functions and all of them are very important. It must capture the public’s attention but at the same time it … Read more

Boomer Businesses: Shaping the Future of Wealth

Boomer owned businesses are thriving, as 2.3 million small businesses are owned by their generation. Almost 40% have been in operation for over ten years, and 75% are currently profitable. Baby boomers account for 40% of small business and franchise ownership in the US, with the top industries being services, retail, construction, and food. Americans … Read more

Top SEO Growth Strategies for Traffic-Obsessed B2B Brands

When establishing an SEO strategy, it is important to look at these 8 key performance indicators (KPIs) to evaluate your results. But what are the KPIs and how can SaaS leaders be on the lookout for them? The KPIs you should track are keyword ranking, organic traffic, backlinks, domain authority, time spent on the page, … Read more

Search Engine Market Share Worldwide

A search engine is a program that helps people to find information online. Using keywords, people can locate the exact information they need. With millions of websites online, search engines can provide results quickly by continuously scanning the Internet and indexing every page they find. Market share of search engines will help to determine which … Read more

Top Energy Star Cities in the United States

There are many different things you can do as an individual to save energy in your own home, helping the environment and also your wallet in the long run. Buying Energy Star rated appliances, shutting off lights when you leave a room, keeping doors shut when the air conditioner is on, basically everything your parents … Read more