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SEO, Social Media & Content Marketing

SEO & Social Media Infographics and Data Visualizations

Infographic: Facebook vs. Pinterest – 5 things we’ve learned

Facebook and Pinterest have proved useful channels for us when it comes to engagement and sales tools.  But just where do these channels differ?  Based on a sample of 50,000 visitors from Pinterestand 50,000 from Facebook respectively (March 15th – April 15th 2012), we at Boticca have produced an infographic on five key insights we have learned about the two channels. Brought to you …

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Infographic: How to Spot an Instagram Junkie?

Now 40 million users strong, digital photot sharing app Instagram has taken advantage of the photoblog trend and transformed into something of an overnight global success. With the startup earning press for expanding it’s product to Android users and being snatched by Facebook’s powerful grasp, the tech world is wondering what kind of users are downloading the app and catapulting …

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Infographic: How Instagram Took America by Storm

The infographic, created by an online university database, focuses on college students’ adoption of the app. It suggests professors and campus professionals use Instagram to foster community through photo contests. It also recommends that students follow professors to learn about their interests outside of the classroom. How have you seen colleges use Instagram? Do you think students and professors should …

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Infographic: The Social Network: Zuck’s Timeline

In the past year, Facebook released an innovative new design, known as Facebook Timeline, that would appeal to its users on a more emotional level, by allowing them to connect with others through the depiction and illustration of their life story from birth to the present day. This new layout came shortly after the Hollywood blockbuster, The Social Network, was …

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Infographic: The Social Enterprise

The meteoric rise of social networking sites like Facebook, Twitter and LinkedIn over the last few years has left many traditional employers in a quandary – should they allow employees social networking site access “on the clock” and risk decreasing productivity, or should they attempt to ban activities that are increasingly becoming part of our everyday lives? Brought to you …

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Infographic: How Marketers Are Using Social Media Marketing Successfully

The following infographic depicts findings from a recent survey showcasing the most common benefits of using social media. Discover: How important is social media marketing for small businesses What percentage of exposure small businesses gain via social media Which factors produce the most results More! Brought to you by pagemodo.com. Brought to you by pagemodo.com

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Infographic: Testing Social Media Signals in Search

Does Google monitor social media activity? Does it reward social media activity with greater visibility in organic search rankings? We set out to find out with a study of 6 nearly identical websites. We applied some social media promotion to some of the sites and measured the improvements in Google’s rankings. Brought to you by tastyplacement.com. Brought to you by …

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Video Infographic: A Marketer’s Guide to Pinterest

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, …

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Watch: 60 Seconds of Social Media

Shawn Amos founder of Amos Content Group brings you a Social Media update in 60 seconds! Brought to you by huffingtonpost.com in collaboration with amoscontentgroup.com. Brought to you by huffingtonpost.com in collaboration with amoscontentgroup.com

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Men Are From Google+, Women Are From Pinterest

With all due respect to John Gray, men are not from Mars and women are not from Venus. Well ok they may be from there, but they don’t currently reside there. At least not in the context of social media. Created by Online MBA, the infographic below lays out some very telling and insightful info such as the fact that 2/3 of …

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How ‘Kony 2012’ Went Viral

KONY 2012 is a film created by Invisible Children, Inc. to promote the organization’s mission to bring attention to Ugandan war criminal Joseph Kony’s alleged crimes. Invisible Children, Inc. hopes that by spreading the story of victims of Kony, he will be captured and punished for his actions. While Kony is still considered the head of the LRA, a guerilla group …

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The Inbound Marketing Explosion

Marketing used to be about paying for your audience’s attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. Inbound marketing encompasses a number of tactics that attract customers by offering them useful, relevant information. Using inbound marketing, you can zero in on customers who are eager to …

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How Do Family Law Attorneys Use Social Media For Evidence?

This infographic explores how certain cases like the one above have led to legal definitions of what one can expect on Facebook or other social networks. On Facebook, for example, one cannot reasonably expect privacy, so you’d better not post anything you might want to keep hidden from your soon-to-be-ex if you’re in the middle of a divorce. You can …

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Think Before You Post!

Social Media is a vital tool that employers use to evaluate and make informed decisions on whether to hire an individual. This info-graphic looks at different areas that affect possible employment. From security, inappropriate content, alchohol, drugs and to privacy, make sure to “Think before you Post!”. Brought to you by Social Media Innovation. Brought to you by Social Media …

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Social recruiting: How to use social media to land a job

Research shows that nearly 75 percent of companies check out potential candidates on social networks. And they’re not just digging for dirt. More and more, HR execs and recruiters are turning to social networks to scout out promising job candidates, and with good reason. One recent study by Northern Illinois University professors found study participants could more accurately predict a …

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16 Ways Educators Use Pinterest

Pinterest, the social network that allows users to ‘pin’ content to their online bulletin baords, can be used a variety of ways in education. Take a look and try some yourself. Brought to you by onlineuniversities.com. Brought to you by onlineuniversities.com

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The Rise of the Slacktivist

Is there any value in a Slacktivist? Can 500,000 people on twitter actually change something? Is hitting the streets and protesting the only real way to cause social change? Sortable.com takes a look at the rise of slacktivism, and the power this movement has. Brought to you by sortable.com. Brought to you by sortable.com

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Fortune 500 Social Media Statistics

Social media has become a great tool for companies and businesses to market their products and to connect with their customers. All big search engines have already updated their ranking algorthms to include social media signals as a metric for search engine rankings. The question is, how are all these developments affecting the marketing strategies of Fortune 500 companies? Our …

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The Social Media Opportunity in Higher Education

It’s all about your target audience: With whom are you trying to connect? Where are they? What is your message? When it comes to higher ed institutions, there are multiple student audiences: prospective students, current students and alumni. And any social media marketing for colleges & universities should reflect these various contingents with their unique characteristics, requirements and focus. This …

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The Facebook Timeline of Social Commerce

Remember when Facebook was just a place to swap university lecture notes and photos from a night out on the town? Over the eight years since its launch the social network has transitioned from just a photo and messaging platform to a fully-fledged marketplace for stores and brands looking to interact with customers. Brought to you by vouchercodes.co.uk. Brought to …

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