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Complete Guide To Choosing the Correct Google Display Ad Dimensions

Taking advantage of Google’s vast audience is not limited to Google text ads. They offer an entirely different way to reach your target with Google Display Ads. These visually appealing ads do not depend on keywords and text like the traditional ads you might have been using. Instead, they offer a different form of exposure with access to Google’s network of over 2 million participating websites. Using your choice of static or animated display ads can help you increase your click-throughs and conversions without the worry of keywords. Instead, your ads appear automatically on websites your audience visits everyday, allowing you to effectively expand your reach.

The Real Reason Why You Should Be Aware About Google Display Ad Dimensions

Google Display Ad Dimensions and and sizes come in an overwhelming variety of formats and sizes. This is largely due to the fact that the 2 million websites in Google’s network have differing page designs and formats. Google has therefore created a menu of dimension options designed to work in harmony with these diverse web pages. The Google Display Ad dimensions dictate what websites you can access as well as how many impressions you will get. That is why the right dimensions are so important.

Display ads can face challenges such as ad blockers, which tend to target ads in 300 x 250 and 728 x 90 formats. Mobile friendly sizes are also important when it comes to choosing dimensions. There are many variables that will directly affect everything from where your ad can be placed, to the number of views, and how they will be impacted by ad blockers or mobile phones. We have designed our infographic to help you choose the correct dimensions and use the right file format and size so as to avoid issues when you launch your campaign.

Here’s Everything You Want To Know:

With about 60 dimensions to choose from for your Google display ads, the whole decision-making process can become a little overwhelming. We’ve broken it down into manageable bites that show you the three different categories and the dimensions available. You will also have an easy to follow visual that includes:

  • Non-animated Image: In this category you can get a look at how your ad will appear in the context of the webpage, as well as in mobile-friendly formats. You can see if something will sit on the side bar, top or bottom of the page. You can then choose from the various sizes and understand the file formats accepted as well as the file sizes.
  • Animated Image: Animated ads have a few different features such as looping, length and speed options. Along with an overview of file format and size you will see the collection of dimensions, from smaller mobile banners to impressive panoramas.
  • HTML: In hand with the dimensions required for each ad, we have included an explanation about the availability of HTML specific ads. You will also have a visual reference for each type of ad including banner, skyscraper, leaderboard, billboard, square and rectangle ads.

We’d advise taking a quick look at our Google Display Ads Dimensions infographic for an easy view of your dimension choices. You can save this as your go-to reference when creating Google Display Ads.

Choosing the Correct Google Display Ad Dimensions

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Jessica Smith

Jessica is the author in charge of our website. Moreover, she takes care of all the back office and business administrative duties. Jessica is the mom of two adorable kids.

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