Color increases brand recognition by 80%. But what does color mean? Understanding colors and how they relate to your target audience (age, class, gender) will help you create a stronger brand palette.
All colors fit into three categories; cool, warm, and neutral. While you can select all your colors from the same group, it is often possible to achieve a more powerful effect by introducing a color from one of the other groups.
Take a look at the following infographic on color theory and Brand awareness. Do the colors you use for your brand work for your target?
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