This infographic offers a clear visual guide to Google Ads Bidding Strategies, depicted as a funnel that helps advertisers navigate from broad goals to more targeted, value-driven objectives. It focuses on four primary bidding strategies:
• Target Impression Share (Visibility): Ensures ads are seen by a specific percentage of eligible impressions.
• Maximize Clicks (Clicks): Aims to increase the number of clicks within a set budget.
• Maximize Conversions (Conversions): Automatically adjusts bids to achieve the highest number of conversions within the given budget.
• Maximize Conversion Value (Value): Optimizes bids to maximize the total value of conversions.
The funnel design emphasizes how advertisers move from general visibility to achieving optimal returns, making this infographic a great resource for anyone looking to enhance their Google Ads performance.
