Although the alcoholic beverage and soda markets still bring in revenue, there has been a shift towards healthier alternatives in recent years. In fact, PepsiCo has noticed the trend, resulting in them acquiring multiple functional water brands like SodaStream and KeVita. Thanks to changing opinions and more people making healthier choices, non-alcoholic beverages are growing in popularity.
The functional water market is expected to reach $18.24 billion by 2025. Functional water is a growing choice for many. However, there have been fluctuations in cost. People are more interested in products that are convenient and contain healthy ingredients that help support weight loss. The organic beverages market is also growing with an expected market value of $32.78 billion by 2027. Interest in organic foods has led to an interest in organic beverages. This results in several brands crafting organic drinks that help people’s wellness. The market has particularly appealed to those who desire sugar-free and caffeine-free alternatives and want naturally-flavored products.
The ready-to-drink (RTD) tea and coffee market continues to gain popularity
It provides a natural energy boost for those who need it in forms that are easily accessible, like cans and bottles. RTD coffee especially attracts individuals who want a healthy, low-sugar alternative. The market is expected to be worth $133.9 billion by 2027. For healthy-conscious consumers who prefer a caffeine-free option to help boost their energy, the herbal and highly oxidized tea market provides a great alternative. With innovations revamping the cold tea category, the tea market is predicted to be worth $68.95 billion by 2027.
The popularity of RTD alcoholic beverages is proliferating at a rapid pace
RTD alcoholic beverages are growing quite popular among consumers due to the market’s inclusion of good-for-you ingredients. Interesting flavors such as tropical fruits and berries and being a low-alcohol alternative to regular alcoholic beverages. In fact, the RTD alcoholic beverages market is estimated to be worth $19.46 billion by 2027. In terms of getting drinks in a bar scene, alcohol-free mixed drinks, or mocktails, has become the preferred choice for those concerned about their health or are less likely to drink alcohol on a regular basis. Mocktails still offer the complex, luxurious flavors of a mixed drink while being appropriate for anyone, even children.
Non-alcoholic beverages and mocktails are helping consumers make healthier drinking and lifestyle choices. Why not join in on the trend?