Color is an often overlooked tool in marketing, and it’s more powerful than you think. The correct usage of color can enhance mood, increase memory, and boost attention span. Warm, bright colors like red, yellow, and orange increase heart rate, boost metabolism, and increase circulation. These warm colors are used more often when marketing food and drawing attention to products. Cooler colors like blue, purple and green, calm consumers and offer a more trusting palette. Green environments have been proven to reduce heart rate as compared to a red or white environment.
When looking at house sales, we see a trend favoring some colors over others. Colors like light blue, gray, or black sell quickly because of their neutrality, popularity and perceived value. Additionally, these colors have the advantage of being easy to match with the furniture buyers already own. Colors that sell slowly, like brown, yellow, and red are unpleasant, have negative connotations and sell an average of 2300 dollars less than expected. Few customers want to buy a house that makes them feel uncomfortable.
Marketers employ different color palettes to denote certain connotations toward their products. Black and purple give the impression of sophistication and luxury. These colors are used to give consumers the impression of a higher-quality product. Red and yellow are commonly used for grabbing the attention of consumers. Marketers can use these colors to make their products stand out, and bring a sense of urgency to their products. Green is frequently used to incite conversation and encourage consumers to purchase. Using green can make buyers feel calm and compelled to purchase. All it takes is a fresh coat of paint to make your marketing more powerful.
Learn more about how the psychology of color can improve your marketing in the infographic below.