Outsourcing the work associated with growth marketing is a valuable and often necessary task that business owners have to face. Companies outsource for various reasons such as saving money and driving transformational change. It also allows business owners to put more energy into their core business, while allowing experts to take on growth marketing. Choosing the right growth marketing agency can be tough but the following steps will help:
First, decide which services need to be outsourced whether graphic design, SEO or content strategy. Next, figure out what kind of growth marketing agency you need. The agency types include: web design, social media, digital ads (PPC), SEO, inbound marketing and full-service digital marketing. It is also beneficial to work with an agency that specializes in your niche.
Once you find a few potential partners, pour over their case studies, e-books and other assets to evaluate their work and results. Checking the agency’s social proof will also help you determine whether or not they are legitimate. Referrals from your friends, reviews from old clients and social media are a few helpful tools.
In order to ensure that you’re choosing the best growth marketing agency, you can review a few more benchmarks. Ask the agency to share their SMART goals for your brand: specific, measurable, actionable, relevant and time-bound.
Recognize if the agency is providing you with a tailored plan that tracks metrics and KPIs that are important to you. Verify if they can scale your business by asking “How will you get us over the chasm?” It’s also valuable to know what kind of technology the agency is using, especially if they are up to date. Finally, make sure the price and company culture align with your business.
Use this infographic to choose the best B2B growth marketing agency.