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How Senior Citizens Interact on Social Media
Did you know: The 74+ demographic is the fastest-growing among social networks. As a marketer, it’s exciting to see new market segments flocking to social media.
It allows for many new industries that target older age groups to use social media effectively. And there are already a few businesses that have capitalized on the growing trend, as you’ll see in the infographic below.
I honestly think that it’s great that older people are connecting through these sites! It gives them something to do, and makes information more accessible.