Infographic: What Your Instagram Filter Says About You

Are you one of the 100 million active Instagram users generating more then 40 million photos a day. As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy.

Instagram is a fantastic way to engage with customers and prospects by telling a story through photos. Instagram is well know for its various filters that transform the look and feel of the photos. With them, sunsets, coffee cups, and your date’s double cheeseburger can masquerade as art. But the truth is, the filter you choose says more about you than the picture you take.

This infographic put together by the folks at Marketo explains the psychology behind the top 10 Instagram filters, and profiles the personalities of the photographers who use them.


Brought to you by Marketo

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