Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automates repetitive tasks.
Marketing automation allows marketing departments to demonstrate the ROI of their digital campaigns. When marketing teams are able to prove how their campaigns impact the bottom line, they continue to gain more budgeting for marketing programs.
With more budget support for their marketing campaigns, marketers are better to expand, grow creatively, and execute new campaigns that will further impact their enrollment processes.
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