In today’s marketing landscape, social media content is essential. Attention and Internet awareness lead to brand recognition, influence, and sales. The team at Qualtrics showed us which brands have mastered the craft, using an infographic to rank brands by social media following. They showed us the brand with the highest overall count, as well as the one with the most followers on Facebook, X, Instagram, and TikTok, separately. These brands have the highest number of followers overall: 1. National Geographic 2. Nike 3. YouTube 4. NBA 5. NASA 6. Netflix 7. Samsung 8. ESPN 9. Marvel 10. CNN 11. Disney 12. Victoria’s Secret 13. Coca-Cola 14. UFC 15. PlayStation 16. ZARA 17. Louis Vuitton 18. SportsCenter 19. NFL 20. Chanel National Geographic is the big winner, likely due to its photography fame. Follow National Geographic on any platform and you know your feed will be filled with awe-inspiring images from some of the world’s greatest photographers. Once we branch out onto other platforms, we can see different brands take the top spot. On Instagram, Nike has over 300,000,000 followers. Nike enjoys a huge following among sneaker collectors and sports fans. Followers love to see the latest sneaker designs, video closet tours of collections, and features and partnerships with celebrities. Moving on to Facebook, the phone brand Samsung has the most followers. This is likely due to follower contests to win new devices and numerous practical tips on how to maximize the use of Samsung technology. Social media followers enjoy content like this that adds value to their lives. ESPN wins the TikTok follower contest thanks to its valuable highlights of important games. Sports fans don’t have to worry about catching all their team’s games if they can check the highlights on TikTok later. As for X, NASA has the most followers. If you follow them on X, you’re sure to see tons of inspiring and rare, high-quality images of our universe that you won’t find following anyone else.
