If you haven’t noticed by now, the internet is overflowing with content. From a business perspective, this is down to the ability of content to drive interest from customers. Simply look at the biggest global companies’ websites and you will see a vast array of content types, from blog, to social media, side-projects, press coverage, … Read more
Why do you produce content? Of course, there is likely more than one answer; to drive traffic to your website, to increase engagement, to widen your audience on social media, and so on. However, the usual primary focus is to drive sales. Depending on the stage of the buyer’s journey the customer is at, you … Read more
Image source You already know the truth behind that well-worn phrase, ‘Content is King’, but you also know that getting that content right gets more difficult with time. New platforms and channels, ever-changing trends and tastes, all present challenges to content marketers. With 82% of marketers using content marketing on a regular basis, it’s never … Read more
Attractive photos, memorable slogans, impressive logos, and witty tweets have their place when trying to grab potential customers’ attention. But when it comes to actually engaging them, you need more. This is where brand narrative comes in. You need to use storytelling in your marketing. According to research published on Slideshare, 55% of customers who … Read more
Videos are the future of social media marketing. But, if you still haven’t jumped in on the trend, you are missing out on many potential customers and audiences! That is due to social media platforms promoting videos as the primary form of entertainment. As a result, videos are now one of the most critical elements … Read more
Data visualization is an important tool in data analysis. It basically does exactly what it sounds like – takes data, and turns it into a visual format. For example, if you want to understand more about your business’s call patterns, you might start by downloading data from your PBX system. Initially, this will come in … Read more
In today’s post, we’re going to talk about a strategy that’s an oldie but a goody. Infographics can not just add interesting dynamics to your content, but they can also help your content rank in the SERPs. If you came here wanting to know why infographics are important for SEO, you’re in the right spot. … Read more
Video content is one of the most important tools for businesses looking to thrive in 2022 and beyond. Videos work remarkably well to foster engagement, improve return on investment, and attract more customers to your business. Video marketing statistics from Wyzowl reveal that in 2020, 89% of video marketers noted that video content provided them … Read more
The marketing industry is ever-changing, with new trends coming and going. One recent trend that has gained a great deal of momentum in recent years with no signs of slowing down is doodle videos. These quick, entertaining videos are everywhere and have been used by some of the largest companies for various reasons. So, today … Read more
Every designer knows the feeling of creative blocks. There’s nothing worse than staring at a blank page or canvas, waiting for inspiration to hit. If you’re turning to the internet for your dose of inspiration, these top 12 design blogs hit the mark, offering readers the opportunity to find inspiration, resources, and community in their … Read more
