SaaS is a growing industry and will continue to do so in the future. Product demos can help these companies close leads, but these demonstrations need to be shared with the right leads. Many SaaS companies use product demos, and they are one of the most popular calls to action. It is important to set … Read more
Ready to start your small business, but need a little inspiration? When starting a business money is top of mind. Starting a business venture that is profitable is key to determining your future earning potential. We put together a list of the small businesses to start that have high-profit potential. Accounting and related services. Automotive … Read more
Boomer owned businesses are thriving, as 2.3 million small businesses are owned by their generation. Almost 40% have been in operation for over ten years, and 75% are currently profitable. Baby boomers account for 40% of small business and franchise ownership in the US, with the top industries being services, retail, construction, and food. Americans … Read more
Product marketing usually works for pre-sales, while growth marketing focuses on post-sales, but you can merge the two. This can be done through product-led marketing that focuses on growth. How does product growth marketing work and how can SaaS leaders implement it into their strategy? Follow these steps and use our infographic to walk you … Read more
When starting a business location is everything. Even if your business is run 100% online, business owners should still consider their location for a number of reasons. To find the best cities for Black entrepreneurs we studied 100 of the most populated cities in America. The study analyzed the cost of living, the average revenue … Read more
Did you know that in 2020 Americans created 2.8 million more online microbusinesses than they did in 2019? With social distancing policies keeping customers at home, many businesses suffered extreme losses in their sales. As a result of this, 59% of small businesses had to lay off a substantial amount of their employees, and 30% … Read more
More and more women are breaking into male-dominated industries. Across the globe, we are seeing women break into industries like tech, manufacturing, and many more. This shift has created a much-needed change, like an increase in profits, diverse workforces, and a push for work-life balance. Women are influencing the business world, and here are the … Read more
While blogging is an integral part of content strategy, incorporating other content formats will lead to greater growth. Look to videos, podcasts, infographics, ebooks, and a mix of social media posts, templates, and case studies to diversify your content. Producing video content is now more affordable and easier than ever before. Most audiences retain more … Read more
We would be hard pressed to name an invention from the past 50 years that has changed the world more than the internet. From entertainment to communication to finance, the web has transformed the daily lives of billions of people and every industry. The web itself has also changed enormously since its conception. In the … Read more
In an age of increased digitalization, which has been accelerated by the pandemic, demand for real-time information and content has become greater than ever. Live video, also known as live streaming, enables this instantaneous information flow, whether it be for entertainment, business or even hospital appointments. As the use cases for live video have multiplied, … Read more
