How to Target The Perfect Social Media Audience

Worldwide, brands spend millions of dollars on advertising, but is this expense really necessary? The blueprint for success lies within targeting the perfect social media audience for your brand. Tailoring your advertising strategy across social media platforms helps you zone in on your target market, saving your business from losing time and money. The Power … Read more

How to Pick a Resume Format That is Right for You

Different sources use the term “resume format” to refer to various/different topics, it can sometimes be confusing. A resume format, in its most basic sense, refers to the kind of arrangement your resume has based on the presentation of its sections, the way the employment history section is written, and the sections that are given … Read more

Successful Corporate Event Do’s and Don’ts

Have you got to plan your own corporate event? If you need inspiration, use the following infographic to create a pitch-perfect event, every time. Here are the do’s and Don’ts of corporate event planning. Corporate Event Planning Explained As you can see from the infographic, there are things that can help and things that can … Read more

My College Closed Permanently. What Now?

It wasn’t that long ago that the majority of Americans believed that going straight into college after high school was the only way to progress and a sure fire way to succeed in achieving the American dream. In recent years, however, this notion has shifted significantly. Higher education offers promises that it simply has not … Read more

How To Choose The Best Growth Marketing Agency For Your B2B Company

Outsourcing the work associated with growth marketing is a valuable and often necessary task that business owners have to face. Companies outsource for various reasons such as saving money and driving transformational change. It also allows business owners to put more energy into their core business, while allowing experts to take on growth marketing. Choosing … Read more

Changing the Game: The New Age of Payment Methods in 2022

Traditional methods of payment are declining in popularity, as newer types of technology are beginning to emerge. Buy now, pay later (BNPL) has been found to be today’s consumer’s preferred method of payment, specifically when visiting the dentist and the veterinarian. Researchers found that in 2022, 2 in 3 Americans are more interested in BNPL … Read more

6 ways to improve your PPC landing pages

PPC specialists Equation Digital have outlined six ways to improve PPC landing pages to ensure you get the most out of your investment. When investing in PPC, driving conversions is vital and without effective optimisation of landing pages this will prove to be difficult. Optimising landing pages can prove a common challenge for marketers, but … Read more