Worldwide, brands spend millions of dollars on advertising, but is this expense really necessary? The blueprint for success lies within targeting the perfect social media audience for your brand. Tailoring your advertising strategy across social media platforms helps you zone in on your target market, saving your business from losing time and money. The Power … Read more
Different sources use the term “resume format” to refer to various/different topics, it can sometimes be confusing. A resume format, in its most basic sense, refers to the kind of arrangement your resume has based on the presentation of its sections, the way the employment history section is written, and the sections that are given … Read more
Have you got to plan your own corporate event? If you need inspiration, use the following infographic to create a pitch-perfect event, every time. Here are the do’s and Don’ts of corporate event planning. Corporate Event Planning Explained As you can see from the infographic, there are things that can help and things that can … Read more
It wasn’t that long ago that the majority of Americans believed that going straight into college after high school was the only way to progress and a sure fire way to succeed in achieving the American dream. In recent years, however, this notion has shifted significantly. Higher education offers promises that it simply has not … Read more
Many Americans are picking up side hustles to earn extra income, and women are leading the path with data showing that 53% of women are more likely to take on a side hustle than men. While money is definitely a factor, it’s not the only reason women are seeking additional sources of income. Benefits of … Read more
Web analytics has been the backbone behind a lot of digital marketing and advertising, giving site owners detailed info on who’s looking at their site and what they spend the most time and money on. By 2028, the industry is projected to be worth $550 billion, and the unyielding king of the market today is … Read more
Struggling with coming up with a catchy name for your small business? Choosing the right name for your business can be challenging, but luckily there are tools like business name generators that can help savvy entrepreneurs come up with a name that will make a lasting impression on future customers and clients. But how do … Read more
Outsourcing the work associated with growth marketing is a valuable and often necessary task that business owners have to face. Companies outsource for various reasons such as saving money and driving transformational change. It also allows business owners to put more energy into their core business, while allowing experts to take on growth marketing. Choosing … Read more
Traditional methods of payment are declining in popularity, as newer types of technology are beginning to emerge. Buy now, pay later (BNPL) has been found to be today’s consumer’s preferred method of payment, specifically when visiting the dentist and the veterinarian. Researchers found that in 2022, 2 in 3 Americans are more interested in BNPL … Read more
PPC specialists Equation Digital have outlined six ways to improve PPC landing pages to ensure you get the most out of your investment. When investing in PPC, driving conversions is vital and without effective optimisation of landing pages this will prove to be difficult. Optimising landing pages can prove a common challenge for marketers, but … Read more
