6 ways to improve your PPC landing pages

PPC specialists Equation Digital have outlined six ways to improve PPC landing pages to ensure you get the most out of your investment. When investing in PPC, driving conversions is vital and without effective optimisation of landing pages this will prove to be difficult. Optimising landing pages can prove a common challenge for marketers, but … Read more

Product Manager Skills: 5 Skills Product Managers Should Have In 2022

There are several responsibilities that a product manager should possess within an agile team. In this article, we will take a closer look at five of the most important skills that make a great product manager. 1. Understanding Customers Needs A successful product manager knows how to increase engagement and revenue and both of these … Read more

Top Growth Hacking Strategies For Ambitious SAAS Companies

Using growth hacks to quickly scale your SAAS company is very attainable, where the Pirate (or growth marketing) funnel is the best strategy to implement. It focuses on end-to-end optimization to ensure results. The funnel starts from awareness to acquisition to activation to retention to referral and ends with revenue. T-shaped marketing is also popular. … Read more

Gen-Z’s Brand Preferences

Gen-Z is a generation of diversity. Currently resting between the ages of 10-22 (1995-2010), Gen-Z is the most racially and sexually diverse. They’re also on track to be the most educated generation, due in part to the higher numbers of college-graduated parents and their influence. This has created a Gen-Z brand perception based, in large … Read more

Online Tracking: Ethics and Collecting User Data

Data collection is one of the most important aspects of marketing and growing a business online. Technological components such as cookies and tags are the most common, collecting and storing information about the behaviors and preferences of consumers when browsing online. Because of how prominent personal data collection is in the world of online business, … Read more

Healthy Change in the Beverage Market 

Although the alcoholic beverage and soda markets still bring in revenue, there has been a shift towards healthier alternatives in recent years. In fact, PepsiCo has noticed the trend, resulting in them acquiring multiple functional water brands like SodaStream and KeVita. Thanks to changing opinions and more people making healthier choices, non-alcoholic beverages are growing in … Read more

Georgia Car Accident Statistics

In the recent years, cars and trucks have become the leading cause of death in the United States. This infographic will show you the most recent statistics in Georgia concerning car accidents. Our Atlanta car accident lawyers have put together an informative infographic in relation to car accidents specific to the state of Georgia. Just … Read more