PPC specialists Equation Digital have outlined six ways to improve PPC landing pages to ensure you get the most out of your investment. When investing in PPC, driving conversions is vital and without effective optimisation of landing pages this will prove to be difficult. Optimising landing pages can prove a common challenge for marketers, but … Read more
There are several responsibilities that a product manager should possess within an agile team. In this article, we will take a closer look at five of the most important skills that make a great product manager. 1. Understanding Customers Needs A successful product manager knows how to increase engagement and revenue and both of these … Read more
Got $100? Why not start a business? Believe it or not it is possible to start a business with just 100 dollars. Funding a new business is a major hurdle for aspiring entrepreneurs. With technological advancements and modern tools to help entrepreneurs, starting a business is now easier than ever. Not sure where to start … Read more
Using growth hacks to quickly scale your SAAS company is very attainable, where the Pirate (or growth marketing) funnel is the best strategy to implement. It focuses on end-to-end optimization to ensure results. The funnel starts from awareness to acquisition to activation to retention to referral and ends with revenue. T-shaped marketing is also popular. … Read more
Gen-Z is a generation of diversity. Currently resting between the ages of 10-22 (1995-2010), Gen-Z is the most racially and sexually diverse. They’re also on track to be the most educated generation, due in part to the higher numbers of college-graduated parents and their influence. This has created a Gen-Z brand perception based, in large … Read more
Did you know that Queen Elizabeth II was the first government head to use email? In 1976 she sent an email during a visit to the Radar Establishment in Malvern, England. The username the institute gave her was HME2 which stood for “Her Majesty Elizabeth II” Today over 45 years later the Queen is still … Read more
Data collection is one of the most important aspects of marketing and growing a business online. Technological components such as cookies and tags are the most common, collecting and storing information about the behaviors and preferences of consumers when browsing online. Because of how prominent personal data collection is in the world of online business, … Read more
To stand out from the crowd, we put together our top tips and tricks to mastering the art of a virtual career fair. As the new year has come in full swing, you may have set outstanding goals for yourself. That could have been to start your career. Get an internship, or pivot your career … Read more
Although the alcoholic beverage and soda markets still bring in revenue, there has been a shift towards healthier alternatives in recent years. In fact, PepsiCo has noticed the trend, resulting in them acquiring multiple functional water brands like SodaStream and KeVita. Thanks to changing opinions and more people making healthier choices, non-alcoholic beverages are growing in … Read more
In the recent years, cars and trucks have become the leading cause of death in the United States. This infographic will show you the most recent statistics in Georgia concerning car accidents. Our Atlanta car accident lawyers have put together an informative infographic in relation to car accidents specific to the state of Georgia. Just … Read more
