App stores suggest millions of digital products that are in demand among users throughout the world. According to Statista, in 2022, US consumers alone are expected to spend over 34 billion dollars on mobile apps. Impressive, isn’t it? However, along with users’ spending on applications, the app development cost will also increase. Therefore, if you … Read more
In a recent survey, Incfile found that most small businesses were prepared for the digital shift in the workforce before the pandemic. The data shows that employees and employers alike are leaning more toward remote options. Including hybrid solutions that allocate more time at home. Many companies either planned, adapted to or successfully transitioned into … Read more
Ransomware attacks are on the rise at an unprecedented level. In 2020, they grew by at least 7x, and likely more with many attacks going unreported. In such an environment of cyber vulnerability, the only solution is to stop attacks before they start. Within the next 4 years, 75% of businesses will have fallen victim … Read more
Industrial marketing is the business-to-business (B2B) selling of materials, products, and components used to manufacture end products. The process is more complex than business-to-consumer (B2C) or traditional B2B marketing for three reasons. One, the products being sold are far more complicated. Complex, custom machines require a lot of technical knowledge to sell. Two, the buyers … Read more
A survey of 146 technology executives to glean insights for sales and marketing into buyer behavior. Technology sales are more challenging with more decision-makers and a longer sales cycle. Transparency on the technology buying process versus the vendor’s sales process and how you can incorporate this insider’s insight into your sales process. Who initiates the … Read more
Although the COVID-19 pandemic has affected many people in various industries and companies, it’s clear that women were more significantly affected both economically and socially compared to men. This could be because the business sectors that were hit hard during the pandemic employed more women than men, such as restaurants, hospitality, arts, and recreation. Selling … Read more
Employee Engagement is one of the most important aspects of any company. It’s not enough for employees to simply show up and work hard; they need to be engaged with their jobs. But what does it mean exactly? Employee engagement can be defined as a commitment by employees, and emotional attachment or connection, with their … Read more
So what is the psychology of advertising, that is what we discuss today. The mission of advertising, at the end of the day, is to get you to do something. Whether it’s to purchase something, sign up for something, or take some form of action, advertising works to invoke something within ourselves to take that … Read more
Businesses today are changing and changing quickly. Data analytics can help you keep pace with the ever-increasing need for data insights. As well as the realities of today’s marketplace. One major challenge faced by executives is getting all data from across the business to work together. Google Analytics 360 is a product that will help … Read more
Commercial real estate lending hasn’t changed much in decades, and it shows. As of 2019, 43% of all US banks were still using a system called COBOL for their commercial real estate lending. COBOL is a system that was created before the internet ever came to be, which makes it difficult to use amidst other, … Read more
