The Modern Marketer: Part Artist, Part Scientist

Most people can easily recall a digital campaign, app, or other creative work shared across social media platforms. While such examples contain elements of modern marketing, it’s actually much bigger than this. Modern marketing is achieved by a company being able to provide an excellent customer experience, and in turn, drive business growth. With technology … Read more

Inbound vs Outbound Lead Generation: A Visual Comparison

Lead generation is an integral part of any business’s sales strategy and process. In the always-on era, you have to figure out the right approach in to drawing your target audience in and converting them from prospects to customers. With this, there are two lead generation approaches you can adopt for your lead generation efforts: … Read more

Email Marketing Decorum – 10 Do’s & Don’ts for Campaign Success

Email marketing is still prevalent in today’s digital age. Marketers use it to engage the existing customers and also to gain traction with potential leads. Smart email marketing tactics can help the business grow with brand awareness, wherein companies spread the word about their offerings and relevant content to the target audience. However, it takes … Read more

Impact of using videos in marketing for businesses

Video content has always been a favorite for both marketers and consumers. Consumers tend to engage more with videos and connect with a brand that used videos in their marketing strategy. We saw many people blabbing about how superior video content is. It proved to be engaging in our Facebook ads too. So, we decided … Read more

Social Media Tips From The Marketing Pros

If you’re curious about which social media marketing tools you should use and how they can help you build your brand, then you’re at the right place. This infographic offers you some tips and tricks on how to create and maintain a successful social media marketing campaign. 9 great social media tips from the pros. … Read more

Amish Furniture: History of Amish Made Furniture

Amish traditions and today’s digital world don’t exactly intermingle. Nonetheless, online marketing opened a whole new sales avenue for Amish furniture makers. Shaker, Mission and Transitional furniture styles are available to be viewed and customized online. Therefore, it’s no surprise that it has become a booming business. Booming Business 71% of Amish furniture makers expanded … Read more