When establishing an SEO strategy, it is important to look at these 8 key performance indicators (KPIs) to evaluate your results. But what are the KPIs and how can SaaS leaders be on the lookout for them? The KPIs you should track are keyword ranking, organic traffic, backlinks, domain authority, time spent on the page, … Read more
A search engine is a program that helps people to find information online. Using keywords, people can locate the exact information they need. With millions of websites online, search engines can provide results quickly by continuously scanning the Internet and indexing every page they find. Market share of search engines will help to determine which … Read more
Web analytics has been the backbone behind a lot of digital marketing and advertising, giving site owners detailed info on who’s looking at their site and what they spend the most time and money on. By 2028, the industry is projected to be worth $550 billion, and the unyielding king of the market today is … Read more
PPC specialists Equation Digital have outlined six ways to improve PPC landing pages to ensure you get the most out of your investment. When investing in PPC, driving conversions is vital and without effective optimisation of landing pages this will prove to be difficult. Optimising landing pages can prove a common challenge for marketers, but … Read more
The history and definition of the selfie Selfies have quickly become one of the most popular forms of self-expression on social media. But where did this trend come from and what does it really mean? The word “selfie” was first coined in 2002 by an Australian man, and referred to a self-portrait taken with a … Read more
In 2019, 90% of consumers searched the internet to find a local business. When COVID-19 necessitated contact-free forms of shopping, this number only increased. How will you make sure customers find your business? One thing Google does to help local businesses stand out is displaying local results above their organic ones. Google’s local pack is prime real … Read more
The survey data presented in this report by The Influencer Marketing Factory was collected from 600 users based in the US who submitted an online survey between August 30 and September 7th 2021. Our target audience was users between 18 and 54+ years old. Our goal was to understand their preferences when it comes to … Read more
There are so many facets to SEO, and all must be considered and understood before coming up with a strategy. When developing an SEO budget, there are a few questions you will need to answer: What are our business goals? What does our current SEO plan look like? Which marketing channels are seeing the highest … Read more
Deciding to hire a professional SEO consultant can be difficult, but if your brand is struggling to make a name for itself it may be necessary to consult a professional. Outsourcing your SEO strategy can be tricky. But if you hire the right consultant, you can improve your rankings, grow your business, and compete with … Read more
SEO links are not a thing of the past; an important thing to remember when building your own website. A good website still includes backlinks and valuable content that readers will find interesting. A study by SEMrush lists the top 8 ranking factors, and 50% of those factors are based on link signals. These factors … Read more
