The Business of Social Media

Anyone who has attended a small business marketing seminar has been repeatedly beaten over the head with this idea: “You need to be involved in social media.”

If you were to compare the average number of comments on personal accounts to the average number of comments on small business accounts, alone, you’ll begin to understand why it would be a huge disservice to your business not to include social media in your marketing plan. Need more proof? See for yourself.

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