The survey data presented in this report by The Influencer Marketing Factory was collected from 600 users based in the US who submitted an online survey between August 30 and September 7th 2021. Our target audience was users between 18 and 54+ years old.
Our goal was to understand their preferences when it comes to supporting their favorite creator. How they like to support them, which platforms, and overall their behavior towards the creator economy.
It also includes insights collected from 500 creators based in the US who submitted an online survey between August 30 and September 7th 2021.
Our target audience was creators between 18 and 54+ years old. Our goal was to understand their preferences when it comes to creating content and how much money they are making. How many followers they have and overall valuable insights about their career.
