It’s all about your target audience: With whom are you trying to connect? Where are they? What is your message? When it comes to higher ed institutions, there are multiple student audiences: prospective students, current students and alumni. And any social media marketing for colleges & universities should reflect these various contingents with their unique characteristics, requirements and focus. This infographic reflects the opportunities for higher education institutions to use social media to engage with each of these student segments and includes some interesting facts and figures along the way.
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