The infographic from Breadnbeyond below will unpack the power of vertical videos for your video marketing campaigns.
Let’s admit it; most of us access the internet using our mobile phones– whether it’s making online purchases, scrolling through social media feeds, reading news, even replying to emails. According to the stats, almost 57% of all web traffic came through mobile phones.
With mobile phones becoming an inseparable part of our daily lives, every savvy marketer knows that they have to create mobile-friendly strategies, including for their video marketing campaigns.
When we talk about mobile-friendly video marketing, we talk about vertical videos.
More than 75% of videos are viewed on mobile devices. When users are scrolling through social media on their phones, it’s more convenient to keep holding the phone vertically. To view a video shot in landscape format, they have to flip the phone sideways. And for some, it’s such hard work.
That’s where vertical videos are picking up speed.
Today’s winning video marketing strategy is so much more than creating valuable, share-worthy content. It’s also about optimizing the video for the best viewing experience.
Vertical videos take up the entire screen so the viewer can avoid any distractions and digest the content effortlessly. It’s no wonder that 90% of vertical videos have a higher watch completion rate compared to horizontal ones.
Meanwhile, for marketers, vertical videos allow them to get the viewer’s full attention– so it can help them raise their awareness and improve the visual branding. You can expand your reach up to 58% more people with vertical branded video content.
Even popular social media platforms like Facebook, Instagram, TikTok, Snapchat, and YouTube have all been optimized for vertical videos. Just take a look at features they provide, such as Story, Reels, IGTV, and YouTube Shorts.
So, now that the consumption and trend of vertical video on mobile is at an all-time high, we can say that this format is an essential best practice in today’s marketing campaigns, especially for marketers who aim to expand their reach and stay ahead of the competition.