Do you know who owns your favorite beauty fragrances?
If you’re not familiar in the beauty industry, you might be surprised to find out that there are really only about a handful of major companies that own the majority of fragrance brands on the planet. These large corporations own hundreds of brands. They continue to focus on acquisitions of new brands to drive their growth.
The bottles of perfume you see all lined up next to each other in the store may not be competing for your purchase but actually owned by the same company. This infographic shows the truth behind who owns these popular fragrances.
If you are living in the 21st century then you have heard of cosmetics icon L’Oréal, Revlon and Estée Lauder. What you might not realize is some of your favorite perfumes are actually owned by them.
Coty, The Largest Fragrance Conglomerate in the World
Founded in 1904 by perfumer François Coty. Coty was creative and ahead of his time in the fragrance industry. During one determined trip to sell his first perfume, LaRose Jacqueminot, Coty resorted to ‘accidentally’ breaking a bottle on the floor knowing that it’s intoxicating smell would get the attention of shoppers all around. It worked and he quickly sold out of his first supply.
Since then the fragrance company is the global leader in fragrance with famous brands like; Burberry, Calvin Klein, Lacoste, Marc Jacobs, Miu Miu, Alexander McQueen, Nautica, Roberto Cavalli, and KylieSkin, just to name a few.
They recently acquired 43 more beauty brands from Procter & Gamble. Making them the largest supplier of fragrance brands on the planet. Check this guide to see who owns your favorite fragrance.