PPC specialists Equation Digital have outlined six ways to improve PPC landing pages to ensure you get the most out of your investment.
When investing in PPC, driving conversions is vital and without effective optimisation of landing pages this will prove to be difficult. Optimising landing pages can prove a common challenge for marketers, but can reap huge benefits when done correctly. Research showed that when the number of landing pages increased by 10-15%, brands saw a 55% increase in leads.
Slow-loading landing pages are a major conversion killer with 47% of consumers expect landing pages to load in two seconds or less. Page speed is key, with nearly half (40%) of consumers abandoning a page that takes three seconds or more to load. As users are increasingly using mobile devices, mobile speed is important and on average it takes 87% longer to load than desktop.
A number of things can be done to improve landing page speed such as removing additional JavaScript, minimising high-resolution images or changing web hosting provider.
Have you ever thought about adding social proof to your PPC landing page? This method builds trust with first-hand reviews and ratings from customers that have used your site. Equation digital have seen that conversion rate has increased by 17% by adding social proof to landing pages. It can be integrated in numerous ways such as the well-know review platform TrustPilot.
While a PPC landing page main aim is not for organic ranking purposes, it shouldn’t be forgotten. SEO best practice should still be followed including keeping headlines under 60 characters and using title tags, H1s and H2s to split out the content.
This infographic covers six ways to improve your landing page experience which will in-turn increase conversions. Make the most out of your PPC investment and the traffic that you are driving from your campaigns by following these simple tips.
