Worldwide, brands spend millions of dollars on advertising, but is this expense really necessary? The blueprint for success lies within targeting the perfect social media audience for your brand. Tailoring your advertising strategy across social media platforms helps you zone in on your target market, saving your business from losing time and money.
The Power of Social Media
By now, everyone understands the power social media has to generate revenue for businesses. By 2023, it’s estimated that the number of social media users in the United States will increase to over 250 million.
There is untapped spending potential for social media users between the ages of 18 and 29. Unlike other age demographics, these users tend to be better educated and relatively wealthy. On average, they earn over $75,000 annually.
Social media has drastically altered the way people interact online. Users can stay in touch with people across long distances. Access endless amounts of information, and find out what’s happening in the world in real-time.
Social media is a valuable opportunity, but it is often used poorly. Namely, Facebook posts reach nearly 11% more people than current followers. 4.2% of those who view a Facebook post engage with it in some way. Unfortunately, most businesses spread their social media strategy too thin. One or two social media platforms that are done well will generate better engagement, rather than reposting the same content across every channel. Using a formal tone also harms a company’s social media strategy. When done correctly, social media helps build loyalty and influences buying decisions.
Target The Right Audience
Finding your audience includes building your foundation, perfecting your timing and tone, and maintaining consistency. Initially, it’s important to shoot a wide net with the content within your space. Then, you can track the data and zone in on content that hits your target demographic.
Once you figure out what content works best for your brand, making small changes to the tone and timing helps reach new audiences. If these two steps are done correctly, it will give you consistent content without worrying about the algorithm.