What Is aFractional Chief Marketing Officer (CMO)?
A fractional outsourced CMO is a chief marketing officer who only works temporarily or part-time for an hourly wage or a set amount per project. These professional freelancers may either work remotely, at the office or both.
What Is a CMO?
A chief marketing officer, also known as a marketing director or a global marketing officer, is a corporate C-level executive responsible for an organization’s marketing activities.
The benefits ofFractional CMOs
Fractional CMOs are becoming more popular. As a result many companies are looking to hire these executives, who are also referred to as Fractional CMOs. A Fractional CMO is a marketing executive to help with customer acquisition, sales development and company growth.
Your company gets executive experience without the full-time cost. The idea of a mid-sized company hiring a fractional executive is not new. It sounds like a perfect solution for any size company. This infographic will cover the benefits of hiring a fractional CMO. Learn how to keep your company from getting swamped with work.