Lead generation is an integral part of any business’s sales strategy and process. In the always-on era, you have to figure out the right approach in to drawing your target audience in and converting them from prospects to customers.
With this, there are two lead generation approaches you can adopt for your lead generation efforts: inbound and outbound.
Both of these techniques have their own advantages and purposes. It’s important essential that you understand the differences and efficacy of both approaches to discover business opportunities for your growth.
Differences Between Outbound Lead Generation and Inbound Lead Generation
Outbound lead generation requires marketers to reach out to the target audience and spread the brand’s messages in various forms.
Traditional outbound marketing strategies include print and TV advertising and cold calling. While the digital-based efforts involve pop-up ads and banners. The latter often interrupts the online content consumption of users. Hence, the reason, why sometimes, outbound marketing is called “interruptive marketing.”
On the other hand. Inbound lead generation is more concentrated on capturing the target market using valuable information. Instead of pushing your brand message in to your audience. It provides information to audiences who are already aware of your brand. For instance, what you have to offer by producing useful information.
The common standard techniques used in inbound marketing include webinars and podcasts. Other resources that are often used are eBooks and whitepapers.
In simple words, outbound marketing finds potential customers, while inbound marketing brings the leads and encourages them to reach out to your business on their own. To help you decide which approach is better for your business, review your business goals and objectives to measure which one works best for your brand.
Below, we have a visual graph that illustrates inbound vs. outbound lead generation, together with valuable insights to help with your marketing efforts. Keep scrolling, and make sure to take notes!